CANADA'S CAS GET NEW LOGO

Canada’s CAs are getting a new look. The profession is exchanging its former green logo for a look that better reflects its current beliefs, attitudes and values. The new CA logo is more modern, colorful and dynamic, reflecting the confidence, leadership and value provided by the more than 72,000 CAs and 10,000 CA students in Canada and Bermuda.

The new logo is part of the CA Branding Program. The program is aimed at increasing recognition of the value CAs provide to individuals, businesses, and our capital markets and economy. Using advertising, media and stakeholder relations, the profession is building awareness and understanding that CAs provide business insight, strategic thinking and leadership in addition to the financial expertise for which they are known.

CAs across Canada and Bermuda will be able to use the new logo as part of the identity of their own practices. Complete information as to the policy for use and how the new logo may be downloaded and used by members will be posted on the ICANS and CICA web sites later in June.

The logo conversion will take place over the summer months. Both the new and old logos will actually co-exist for a short period. It is anticipated that the new symbol will be fully in place by this coming fall.

For a more detailed explanation of the new logo, click here.